I come from a long line of storytellers—writers, poets, journal-scribes—so it’s no surprise that I found my way to a career built on words. 

Over the past decade, I’ve worked across agencies, startups, and big global brands, leading everything from top-line strategy to bottom-of-the-label ingredient blurbs. My work crosses industries and continents—from writing delicious reviews for a famous Australian food blogger to publishing “Nut Juice” across Canada for a national billboard campaign.

I’ve acted as the online brand voice for Lululemon, including crisis writing during those infamous Chip Wilson moments. I shaped Earth's Own's current tone and voice, wrote values-driven campaigns for Lush’s Values & Ethics pod, and named countless products as the Lead Product Copywriter at Saje Wellness. (Yes, I’m the reason for "Lavender Haze". You’re welcome, Swifties.)

No matter the format, I aim to bring wit, warmth, and clarity to every word. If you want copy that stands out—written by a quirky caffeinated creative—let’s talk.

C. S. Lewis