B2B Copy Samples

Making complicated things make sense.

B2B doesn’t have to mean boring.

I help technology brands turn complex ideas into clear, persuasive stories that people want to read. 

From AI and ERP to BI, IoT, and enterprise software, I take complicated products, technologies, and ideas and find the human story underneath them.

I've written for global technology brands including SAP, Microsoft, Lenovo, Cisco, and Mailchimp, creating content for enterprise, mid-market, and public-sector audiences. 

My experience across B2C brand and creative work also means I bring a little more personality to B2B because buyers are still people, and people are the ones buying.

What I do

Thought Leadership
Turning complex ideas and industry expertise into compelling narratives that establish authority and give audiences something worth thinking about.

Technology Storytelling
Taking complicated products and technologies and translating them into language that makes sense to humans.

Brand Voice & Messaging
Finding the voice, perspective, and messaging that makes a technology brand feel distinct.

Short-Form Content
High-impact copy designed to stop the scroll and spark interest, including social posts, LinkedIn content, campaign banners, carousel copy, paid social creative, and other short-form assets.

Long-Form & Editorial
Blogs, articles, newsletters, and other editorial content that balance substance, strategy, and readability.

A note on client work

My B2B copywriting projects are often internal or confidential and therefore can’t be shared publicly. If you’d like to learn more about the work I’ve created for a particular client, including the types of projects, audiences, messaging challenges, and results, I’d be happy to discuss it privately. 

Please reach out to chat.