Almond Milk Rebrand Reveal
Dreaming up a stop-motion video where Earth’s Own Almond Milk tries on different “looks” before landing on the new carton. Playful, scroll-stopping, and on-brand—exactly the vibe we needed.
Brand Strategy
I help brands figure out who they are.
From brand voice and creative strategy to visual direction, campaigns, and content, I build cohesive brand worlds where every touchpoint feels authentic and aligned with company goals.
That might mean evolving an existing identity, finding the big idea behind a rebrand, or translating strategy into the words, visuals, and creative direction that bring it to life.
The goal is bigger than making things look or sound good. It’s creating a brand that feels distinct, recognizable, and unmistakably itself.
See it in action: Earth’s Own
When I began working with Earth’s Own, the brand's creative identity had become fragmented.
I helped shape a new visual and verbal direction, then brought that identity to life across brand voice, photography, video, social content, campaigns, and more.
From identifying the problem to defining the direction and directing production, the project became a full-scale brand transformation.
Almond Milk Rebrand Reveal
Dreaming up a stop-motion video where Earth’s Own Almond Milk tries on different “looks” before landing on the new carton. Playful, scroll-stopping, and on-brand—exactly the vibe we needed.
Directing product shots
Directing product shots
Kids taste test Chocolate Oat
Messy work on set
Caffeinated creative, reporting for duty
Presenting our new Oat Coffee Creamer
Caught our digital engagement specialist in action, expertly handling the oat pour for the stop-motion shoot. It’s all about teamwork—and steady hands—to pull off those perfect, scroll-stopping shots.
